Russell Scott
Johannesburg, South Africa
TitleRoachville
Agency
Campaign Roachville
Advertiser Tiger Brands
Brand Doom Fogger
Date of First Broadcast/Publication
Story

Doom Fogger prevents insects from making your home, their home. Using cracks on outdoor walls, we created a make-believe world, showing cockroaches in different environments. This was achieved by creating miniature furniture and using actual cockroaches to depict real life scenarios inside the cracks. 

Philosophy

Doom Fogger prevents insects from making your home, their home.Using cracks on outdoor walls, we created a make-believe world, showing cockroaches in different environments. This was achieved by creating miniature furniture and using actual cockroaches to depict real life scenarios inside the cracks. 

Problem <p>There are over 100 000 species of insect in South Africa, no wonder some call it Roachville.</p>
Result <p>On the streets of Johannesburg, our little worlds were exposed to more than 50 000 captive pedestrians and motorists. It created a buzz with thousands of social media impressions. Proof that the small city of Roachville, could not be ignored.<span> </span></p>
Media Type Ambient
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