| Title | Hiding |
| Agency | Campbell Ewald |
| Campaign | Take Time to Be A Dad |
| Advertiser | National Responsible Fatherhood Clearinghouse |
| Brand | National Responsible Fatherhood Clearinghouse |
| Posted | February 2013 |
| Business Sector | Public Safety, Health & Hygiene |
| Tagline | Take Time to Be A Dad |
| Media Type | Television |
| Length | |
| Market | United States |
| Production Company | Tool of North America |
| Chief Creative Officer | Mark Simon |
| Creative Director | David Bierman |
| Art Director | Lewis Baker |
| Copywriter | Jim Feltz |
| Agency Producer | Kurt Kulas |
| Account Supervisor | Cristina Cecchetti |
| Account Executive | Adam Drozd |
| Account Executive | Marc Tarkington |
| Director | Sean Ehringer |
| Editing Company | Beast |
| Music Company / Composer | Future Perfect |
| Sound Design Company | Content Studio |
| Actor / Celebrity | Matt Lauer |