At every stage of his career, Peter Moore Smith has devoted himself to storytelling. From his early days at BBDO NY creating celebrated campaigns for Pepsi, Visa, GE, FedEx, and many other world-famous brands to his more recent viral films for Cheerios, Duracell, and Walmart at Saatchi, Peter’s brand of advertising has always focused on an essential human truth — that stories matter, that life’s moments become momentous when there’s a tale to be told.
His gift for dialog and visual narrative, from the emotional to the comedic, has garnered Cannes Lions, One Show Pencils, Effies, Clios, and just about every other form of industry recognition.
As a director, Peter offers an ear for dialog and an eye for storytelling, preferring work that’s about people at their most human. An agency veteran, he loves the collaborative art of working with creative teams to create advertising that is as impactful as it is engaging, and as meaningful as it is memorable.
Before joining Aéro Film , Peter was EVP, Global Creative Director @ Publicis OneTeam.
In addition to Peter’s global creative responsibilities on Citi, Peter was also the creative director for the Ad Council’s “BoostUp.org” program, which encourages teens stay in high school. Peter started in advertising as a copywriter at a small agency in Richmond, Virginia, but left after a few years to pursue a career as a bass player in New York. When that brilliant career move didn’t work out, he joined BBDO. There, he was lucky to work on Visa, Pepsi, GE, and nearly every other major account at the agency, winning numerous creative awards. In 2007, he was invited to join Publicis. Peter is also an author, having published two internationally acclaimed novels — Raveling and Los Angeles — both from Little Brown. His current project is trying to teach his three-year-old son, Wolfgang, to say “please” and “thank you.”"