Anuwat Nitipanont

Anuwat Nitipanont

Chief Creative Officer at VMLY&R Thailand
Bangkok, Thailand

About me

Anuwat has over 2 decades of experience in bringing new creative solutions to help build client’s businesses. He’s a firm believer that creativity can make a positive impact on the world, which is reflected in his notable works that aim to find new, simple solutions for people, brands, and society. His multifaceted experience—from design, technology integration, data, commerce, content—has led him to the leadership role in agency management and transformation for today’s advertising.

Since joining VMLY&R Thailand in 2022, he has been instrumental in setting the agency on its course to the new era of creativity. Expanding new capability to the agency, as well as building reputation and new businesses. Within 1 year, the agency has won more than 23 new clients across industries, resulting in the highest winning ratio record at more than 95% for the agency since it’s founded. He has also doubled the size of the creative department. Most recently, VMLY&R Thailand has been No.9 in Asia and No.4 in Thailand by The Work 23 by Campaign Brief Asia. In 2022 The agency got the top-3 honors for e-commerce Agency of the year at Asia eCommerce Awards 2022. 

The agency also moved back on the map as the top-ten Thai agencies in The Work 2023 by Campaign Brief.

Previously, Anuwat worked at BBDO Bangkok as CCO. Under his leadership, the agency rose to become one of the top 3 Hottest Agencies in Asia in 2017 and The 2017 Southeast Asia Agency of the Year by CampaignBrief Asia. In addition, the agency was named Thailand Agency of The Year in 2015, 2016, 2017 and 2019 and won Thailand Digital Agency of the Year in 2016 and 2019.

Most recently, Anuwat served as jury for Madstars 2023, Adman 2023, CICLOPE Asia 2022 and CICLOPE global 2022, Adforum PHNX jury 2022, head of jury Adman 2022, and Head of committee for Thailand’s Young Lions competition. Anuwat has had a 7-year consecutive win record at Cannes Lions. His work also has been picked up and rewarded more than 300 awards in almost every major advertising award show in the world.

Every year he contributes to carving out the future of creativity by serving as jury on the global stages such as Cannes Lions, One Show, Clio, LIA, Spike Asia, Ad Stars and Adfest. Recently he served as Chairman of Adman 2019, making Adman 2019 become one of the Top 3 best-ever Adman events in terms of number of submissions and event attendees. In addition to fostering and inspiring local talent, Anuwat heads the Young Cannes project in order to find the best young Thai talent for the Young Lions competition in Cannes.

Positions

Chief Creative Officer
Bangkok, Thailand
June 2012 - December 2021 (9 years 6 months)

Other professional activities

PHNX 2022

Awards Jury Member

PHNX 2023

Awards Jury Member

Similar Talent

Al Mackie
Chief Creative Officer
RAPP, London
Adrian Piattoni
Chief Creative Officer
DDB Argentina, Buenos Aires
Patrick Stern
Chief Creative Officer, iCrossing
iCrossing
Charlie Tolmos
Chief Creative Officer
Circus Grey
Daniel Harvey
Chief Creative Officer
Zone
Mattias Ronge
Chief Creative Officer
Edelman Deportivo
Fura Johannesdottir
Global Chief Creative Officer
Huge
Steve Ratti
Chief Creative & Advising Officer
Ratti Report

Create a free Talent profile and become a member of AdForum

Get Started