| Title | Plans |
| Agency | DDB New York |
| Campaign | Three Million Scratch-Off |
| Advertiser | New York Lottery |
| Brand | New York Lottery |
| Date of First Broadcast/Publication | 2013 / 5 |
| Product | Three Million Scratch-Off |
| Business Sector | Lottery & Gambling |
| Tagline | Hey, you never know. |
| Media Type | Radio |
| Length | |
| Market | United States |
| Chief Creative Officer | Matt Eastwood |
| Group Creative Director | Mike Sullivan |
| Group Creative Director | Rich Sharp |
| Executive Agency Producer | Walter Brindak |
| Production Company | Mr. Bronx Audio Post |
| Copywriter | Daniel Paredes |
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