Josh Reynolds
Josh Reynolds
Montreal, Canada
TitleUnite all Originals
Agency
Campaign Unite all Originals
Advertiser adidas
Brand adidas Originals
Date of First Broadcast/Publication
Story

On March 5th, 2013, adidas Originals launched its new 2013 global campaign “Unite All Originals”. At the centre of the launch is the adidas' collider', an online application that lets people dive into a world of original content. International artists from various disciplines smash together to create something truly unexpected and unique. In addition to that “Unite All Originals” debuts with a 90-second hero film, created in collaboration with DJ/producer A-Trak and director & visual artist SoMe. 

Media Type Web Film
Length
Soundtrack A-Trak
Other
Other
Creative Director
Art Director
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Designer
Photography production
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Producer
Other
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Editor

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