| Title | Canada Pension Plan Investment Board Website Redesign |
| Agency | Publicis Sapient |
| Campaign | Canada Pension Plan Investment Board Website Redesign |
| Advertiser | Canada Pension Plan Investment Board |
| Brand | Canada Pension Plan Investment Board |
| Date of First Broadcast/Publication | 2013 / 6 |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Story | As one of the largest institutional investors in the world, the Canadian Pension Plan Investment Board (CPPIB) didn’t feel that their website was an accurate reflection of their brand and culture. Looking to deliver an engaging experience to their key audiences, CPPIB knew that their digital presences needed to embody their world-class, leading position within the investment and assets management industry as well as offer a window into who they are and what they do. With these objectives laid out a single, brand-aligned experience was created to promote the global nature of CPPIB’s work while allowing visitors to easily explore and engage with the organization’s story. Through a full site build that included Adobe AEM implementation and customization, creative design and execution, and SEO and analytics development we were able to provide the CPPIB with a branded experience for their organization that expresses their confidence, sophistication and professionalism. |
| Media Type | Case Study |
| More Information | http://www.cppib.com/en/home.html |
| Track Lead Interactive Development | Anamika Dahiya |
| HTML & Flash Dev for Flipbooks | Cameron Kowalchuk |
| SEO/Analytics Team Lead | Daniel L Lubetsky |
| Designer | Eric Mok |
| Content Strategist #2 | Jennifer G Hodroge |
| Account Lead; Client Relationship | Jon D Day |
| Project Manager | Leta Vaitonis |
| IA - Mobile | Noah A Pan |
| BA - Mobile Requirements Definition | Oxana Hickok |
| Analyst Marketing Analytics | Peter German |
| Project Manager | Prasoon Shukla |
| Track Lead - CQ Dev | Rajeev K Wali |
| Content Matrix Coordinator | Rizwan Dar |
| Content Strategist #1 + Author Training | Sandra L Richard |
| On-Shore Tech Lead | Sanjeev Gosain |
| Design Lead | Sean Feeney |
| Project Manager | Stephanie Moore |
| Information Architect | Thomas Roldan |
| Associate Technology L1 | Venkata Narayana Rao Kandula |
| BA - Req Definition; UAT Coordinator | Wai-Shan Lau-Baker |
| Account Lead; Client Relationship | Hubert Lai |
| BA - Requirements Definition | Sam Braid |
| BA - Support; CQ SME | Hardik Shah |
| Interactive Development | Phil Lam |
| Architect- Adobe CQ | Sanjeev Kalwar |
More Work
SEE ALLIntroducing the all new 2013 Dodge Dart
- BRAND:
- Dodge
- AGENCY:
- Publicis Sapient