|Title||Introducing the all new 2013 Dodge Dart|
|Agency||SapientRazorfish North America|
|Campaign||Introducing the all new 2013 Dodge Dart|
|Advertiser||Dodge Vehicle Division|
|Date of First Broadcast/Publication|
Dodge has developed a 600hp Rally version of the Dart that is being piloted by X Games superstar (and all around great "dude") Travis Pastrana. In an effort to build some buzz around the car, Travis and his team have been racing this machine in the Global RallyCross series across the country over the course of the summer, and we've put together a site to support that effort (while trying to highlight some features and specs of the street edition along the way). We were challenged to create a site experience that would resonate with a younger audience and leverage the star power of the driver without eclipsing the production car itself. We met that challenge with great success and delivered something extraordinary that will expand and grow over the rest of the summer as the racing series progresses and Dodge Darts start to show up in dealerships and be seen on the streets.
|Media Type||Web Site|
|Creative Director||JT Andexler|