Jess Harper
Boston, United States
TitleThe new 2013 Ram 1500 Launch
Agency
Campaign The new 2013 Ram 1500 Launch
Advertiser Ram Trucks
Brand RAM
Date of First Broadcast/Publication
Product 1500
Story

The new 2013 Ram 1500 was one of Ram’s most important launches in years. We were asked to create a strategic, engaging, integrated platform on which to build excitement leading up this launch. We did so by starting with a big idea, then building beneath it, a robust seamless campaign featuring a landing page, a 3D CGI experience, a film series, and a promotional contest.

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