| Title | Secret Place |
| Agency | Target Marketing & Communications |
| Campaign | Find Yourself |
| Advertiser | Newfoundland and Labrador Tourism |
| Brand | Newfoundland and Labrador Tourism |
| Posted | March 2013 |
| Story | There’s no other place in the world like Mistaken Point Ecological Reserve. It’s a place on the very edge of the continent where you’ll find 565 million-year-old fossils trapped in volcanic ash. Some of the earliest evidence of life on the planet (e.g., world’s oldest complex multi-cellular fossils). The spot is a metaphor for all of the magical and mysterious experiences a visitor can encounter while here, and an invitation for travellers to “come home” to Newfoundland and Labrador for a visit. |
| Media Type | Television |
| Length | |
| More Information | www.NewfoundlandLabrador.com |
| Production Company | Sons & Daughters |
| Post Production | Rooster Post Production |
| Creative Director | Tom Murphy |
| Creative Group Head | Jenny Smith |
| Copywriter | Jenny Smith |
| Art Director | Tom Murphy |
| Account Director | Catherine Kelly |
| Account Director | Ernie Brake |
| Agency Producer | Heikki Kuld |
| Director | Alar Kivilo |
| Executive Producer | Dan Ford |
| Producer | Andrew Sulliman |
| Director of Photography (DOP) | Alar Kivilo |
| Editor | Mick Griffin |
| Music | Eric Harry Music |
| Colorist | Eric Whipp |