|Agency||Target Marketing & Communications|
|Advertiser||Newfoundland and Labrador Tourism|
|Brand||Newfoundland and Labrador Tourism|
|Date of First Broadcast/Publication|
|Tagline||Get lost in Conversation|
The language of Newfoundland and Labrador is the Candian province’s most charming and irresistible quality. A fascinating mosaic of words, phrases, and accents make our speech as colourful as the land where it is spoken – more dialiects of English than anywhere in the world.
The visual story is a delightful journey of a conversation – one that includes local people from all walks of life: some speaking to camera, some having a one-on-one conversation, and some featuring a whole group of people.
There are several examples of older generations passing down traditions and knowledge to younger generations of Newfoundlanders and Labradorians. This is reflective of how our hundreds of dialects are preserved and still spoken today.
The story plays against the musical backdrop of lilting – a form of traditional Celtic singing that is still practiced in Newfoundland and Labrador.
The spontaneity and friendliness of the people here means that a simple nod, wink, or smile can no doubt turn into something truly special.
|Creative Director||Tom Murphy|
|Art Director||Tom Murphy|
|Group Creative Director||Jenny Smith|
|Agency Producer||Heikki Kuld|
|Production Company||Sons & Daughters|
|Executive Producer||Dan Ford|
|Music||Eric Harry Music|
|Account Director||Catherine Kelly|
|Account Director||Ernie Brake|