| Title | Mirror |
| Agency | Levlane Advertising | PR | Interactive |
| Campaign | It's road safety |
| Advertiser | Mayor's Office of Transportation & Utilities Philadelphia |
| Brand | Mayor's Office of Transportation & Utilities Philadelphia |
| Date of First Broadcast/Publication | 2013 / 2 |
| Business Sector | Road Safety |
| Tagline | Objects in mirror appear only when looked at. It’s road safety. Not rocket science. |
| Philosophy | Street-visible placements, including bus shelters (posters and wraps), bus window clings, bus tails, transit car interior doors, transit car cards, and transit car “Michaelangelos” (ceiling clings), are intended as an alternative to aggressive ticketing to reduce Philadelphia pedestrian and cyclist fatalities, now averaging one every 13 days. |
| Media Type | |
| Creative Director | Deb Racano |
| Art Director | R.J. Cassi |
| Art Director | Chris Shea |
| Copywriter | Evan Monsky |
| Illustrator | R.J. Cassi |
| Illustrator | Chris Shea |
| Chief Creative Officer | Bruce Lev |