Title | Outdoor Fitting Room |
Agency | Ogilvy Denmark A/S |
Campaign | Nutcase Helmets: Outdoor Fitting Room |
Advertiser | Nutcase |
Brand | Nutcase |
Posted | March 2013 |
Product | Helmets |
Business Sector | Outdoor Sports & Athletics |
Story | Changing the views of those who cycle regularly in regards wearing helmets. |
Problem | "Most youngsters would rather play hazard with their health than with their style" |
Result | Encouraging the use of helmets through a strong brand name (Nutcase helmets)- that is both funny but serious in its desire to highlight the risks associated wxith not wearing one. |
Media Type | Case Study |
Length | |
Creative Director | Jakob Staalby |
Art Director | Amanda Kruse Larsen |
Copywriter | Kenneth Hamann |