Kenneth Hamann
London, United Kingdom
TitleOutdoor Fitting Room
Agency
Campaign Nutcase Helmets: Outdoor Fitting Room
Advertiser Nutcase
Brand Nutcase
PostedMarch 2013
Product Helmets
Business Sector Outdoor Sports & Athletics
Story Changing the views of those who cycle regularly in regards wearing helmets.
Problem "Most youngsters would rather play hazard with their health than with their style"
Result Encouraging the use of helmets through a strong brand name (Nutcase helmets)- that is both funny but serious in its desire to highlight the risks associated wxith not wearing one.
Media Type Case Study
Length
Creative Director
Art Director
Copywriter

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