Directing duo Jake Knight and Ryoko Tanaka first came together as Ne-o back in 2001. The pair quickly attracted public attention for their short film, Salaryman 6, which was screened as part of the ondotzero6 festival lineup. The piece went on to collect awards from the Rushes Soho Shorts competition and scooped the TCM Classic Shorts prize in the London Film Festival.
Since joining Stink in 2002 Ne-o have gone on to carve a niche for themselves with their consistently refreshing and inventive aesthetic. Their reel includes the iconic Singin’ In The Rain for VW Golf, a modern take on the classic Gene Kelly dance routine. The spot continues to garner recognition more than five years after its release having cemented a place popular culture with its blend of game-changing VFX and an instantly addictive b-boy musical remix courtesy of Mint Royale. For their efforts Ne-o were awarded silverware at the Clios, Eurobest, BTAA and inducted into the APA 50 collection.
Other standout projects have seen Ne-o experimenting with guinea pigs for financial services brand Egg and demonstrating the Humanity at the heart of Toyota’s range of vehicles to create a charming and truly memorable car ad unlike any other. The spot was awarded top honors in Cannes, Clio and AICP ceremonies and featured among shots magazine’s best ads of the past 20 years.