| Title | The Ballad of Bratsgiving |
| Agency | Droga5 |
| Campaign | We don't make sausage. We make family. And sausage. |
| Advertiser | Johnsonville Sausage LLC |
| Brand | Johnsonville |
| Date of First Broadcast/Publication | 2015 / 7 |
| Business Sector | Fresh Meat, Sausages |
| Story | For the past few months, Johnsonville and Droga5 have been hard at work launching some pretty hilarious content. From the first spots introducing Johnsonville’s brand platform, “We don’t make sausage. We make family. And sausage”, to last month’s “Bratfast in Bed”, it’s apparent that sausage is on fire these days (oh, the puns!) And now we move onto another time to celebrate family and delicious Johnsonville sausage - The holidays! Turns out that Johnsonville’s favorite holiday is August 16, which is National Bratwurst Day, or better known to us as “Bratsgiving”. In 2014, Johnsonville introduced the world to the magic and splendor of Bratsgiving. But, it became glaringly obvious that Bratsgiving would never become the undisputed best holiday of the year without a song. So, the sausage maker and Droga5 decided to compose the first Bratsgiving song, “The Ballad of Bratsgiving.” We even created an 80s-inspired music video to accompany it. Oh yes we did. While we believe “The Ballad of Bratsgiving” is a darn good Bratsgiving song, it could still be better. So we’re inviting everyone to write the third and final verse of “The Ballad of Bratsgiving” and submit the master verse on Johnsonville.com or on the brand’s Facebook page. The selected submission will be recorded and added to the end of our final song. Not much of a songwriter? Well Johnsonville is encouraging folks to celebrate Bratsgiving with their sausage families this August 16th and share their celebration photos via social with #Bratsgiving. |
| Media Type | Music Video |
| Length | |
| Music | Tonefarmer |
| Chairman | David Droga |
| Chief Creative Officer | Ted Royer |
| Group Creative Director | Scott Bell |
| Copywriter | Craig Gerringer |
| Art Director | Conner Tobiason |
| Chief Creation Officer | Sally-Ann Dale |
| Head of Production | Ben Davies |
| Head of Interactive Production | Niklas Lindstrom |
| Social Producer | Tasha Cronin |
| Chief Strategy Officer | Jonny Bauer |
| Strategy Director | Aaron Wiggan |
| Senior Strategist | Candice Chen |
| Senior Data Strategist | Lily Ng |
| Strategy Director | Brian Nguyen |
| Account Director | Julia Albu |
| Account Director | Chris Einhauser |
| Account Manager | Kate Tyler |
| Project Manager | Rayna Lucier |
| Vice President, Marketing | Fabian Pereira |
| Group Marketing Director | Jim Mueller |
| Brand Manager | Ron Schroder |
| Public Relations and Social Media Manager | Stephanie Dlugopolski |
| Marketing Creative Director | Tony Rammer |
| Production Company | D5 Films |
| Director | Mike Long |
| Director of Photography (DOP) | Matt Mitchell |
| Head of Production | Sara Vander Horn |
| Editing Company | D5 Films |
| Editor | Eric Harnden |
| Post Production | D5 Films |
| Executive Producer | Liz Higgins |
More Work
SEE ALLWe can talk about it
- BRAND:
- Ad Council
- AGENCY:
- Droga5
Breathe
- BRAND:
- Harley Davidson
- AGENCY:
- Droga5
The 1619 Project
- BRAND:
- The New York Times
- AGENCY:
- Droga5
The Long Fight / Gender Gap
- BRAND:
- The New York Times
- AGENCY:
- Droga5
The Truth is Worth It: Rigor
- BRAND:
- The New York Times
- AGENCY:
- Droga5
The Truth is Worth It: Resolve
- BRAND:
- The New York Times
- AGENCY:
- Droga5
The Truth is Worth It: Perseverance
- BRAND:
- The New York Times
- AGENCY:
- Droga5