| Title | Accident |
| Agency | Saatchi & Saatchi |
| Campaign | COI/Army Recruitment |
| Advertiser | Central Office of Information |
| Brand | Recruitment |
| Date of First Broadcast/Publication | 1998 / 4 |
| Product | Ethnic Minority Recruitment |
| Business Sector | Racial/Ethnic/Minority/Disability Awareness |
| Tagline | Army. Be the best |
| Story | Open on the scene of a jeep accident. Our point of view camera sees 2 casualties: a white guy who's unconscious and a black guy who's screaming. Caption: 'Who do you help first?' Our point of view camera starts to treat the white guy even though the black guy still calls out. Caption: 'Soldiers are trained to deal with silent casualties first. Whatever the colour of their skin'. As our point of view camera moves, we see our reflection - and we have been black all along |
| Media Type | Television |
| Length | |
| Market | United Kingdom |
| Production Company | Weilands |
| Creative Director | Adam Kean |
| Associate Creative Director | Alexandra Taylor |
| Copywriter | Adam Kean |
| Art Director | Alexandra Taylor |
| Agency Producer | Sally-Ann Dale |
| Director | Paul Weiland |
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