| Title | Truck |
| Agency | Saatchi & Saatchi |
| Campaign | COI/Army Recruitment |
| Advertiser | Central Office of Information |
| Brand | COI / ARMY |
| Date of First Broadcast/Publication | 1999 / 4 |
| Product | Officer Recruitment |
| Business Sector | State Employment, Forces & Police Recruitment |
| Tagline | Army. Be the best |
| Story | In the cab of a truck a young Officer talks to camera. Suddenly the truck in front is rocked by an explosion. The Officer shouts 'Minefield!' and tells the stranded people not to move. Caption: 'How do you get to them?'. Subsequent 10 second spots offer different scenarios: 3 wrong (walking down the tracks, calling air rescue or keeping above ground). Finally the right answer is revealed - an inch-by-inch check for mines - because sometimes there are no short cuts. |
| Media Type | Television |
| Length | |
| Market | United Kingdom |
| Production Company | Outsider |
| Creative Director | David Droga |
| Copywriter | Howard Wilmott |
| Art Director | Duncan Marshall |
| Agency Producer | Sally-Ann Dale |
| Director | Paul Gay |
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