Title | Medic |
Agency | Saatchi & Saatchi |
Campaign | Blanket - COI/ARMY |
Advertiser | Central Office of Information |
Brand | COI / ARMY |
Posted | July 2000 |
Product | The British Army Recruitment |
Business Sector | State Employment, Forces & Police Recruitment |
Story | A blizzard forces four soldiers to stay overnight in their vehicles. They have one blanket. Viewers are asked who should get it. Ten second commercials, later in the same break, show correct and incorrect solutions. |
Media Type | Television |
Length | |
Production Company | Outsider |
Creative Director | David Droga |
Copywriter | Howard Willmott |
Art Director | Duncan Marshall |
Agency Producer | Sally-Ann Dale |
Director | Paul Gay |