Francisco Hernandez/Eumir Martínez/Eduardo Ramírez/Oscar Cuevas
Francisco Hernandez/Eumir Martínez/Eduardo Ramírez/Oscar Cuevas
Art Supervisor at Y&R Mexico
Mexico City, Mexico
TitleDelivery Dogs
Agency
Campaign Delivery Dogs
Advertiser Maskota, Inc.
Brand +kota
Date of First Broadcast/Publication
Philosophy

With the help of a doggy costume that we designed we walk a cute dog around the 6 most important parks in Mexico city. The disguise looks like if another dog were helping the real one to carry a +KOTA delivery package. 

Problem <p>The brief was to get the people aware about the delivery service of +KOTA (the world largest petstore chain in Mexico) but the original launch budget was assigned only for POP material. So we have to use that money to fund a better and viral potencial idea.<span> </span></p>
Result <p>The word of mouth did the work. Everybody around the city in the city got aware of the service and started to use it. The first 3 months after the activation the delivery service started to roll with more than 1500 deliveries per month.<span> </span></p>
Media Type Ambient
Length
Executive Creative Director
Creative Director
Copywriting
Art Supervisor
Account Director
Other
Other

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