E.on - "Frozen-Palazzo"

M&C Saatchi

M&C Saatchi Milan, Italy

7609

This ad is part of the ACT Responsible Collection

Brand: E.on
Country: Italy

Advertiser: E.ON

Title	Frozen-Palazzo
Agency	M&C Saatchi
Campaign	We Hate Waste
Advertiser	E.ON
Brand	E.on
Date of First Broadcast/Publication	2016 / 12
Business Sector	Energy & Water Authorities, Utilities
Story	The integrated campaign, entitled ‘We Hate Waste’, saw a historic building in the prestigious Brera district of Milan appear completely frozen due to an air conditioner being left on for months. On the first day of the week-long stunt no branding was used, leaving the country speculating what had happened. On the second day, E.ON’s branding was revealed at an event at the historic building to discuss energy waste issue. With the stunt taking place above the world-famous Radetzky bar, people were invited to try the limited edition Radetzky-on-the-Rocks drink, custom-made for E.ON. During the installation, hundreds of passers-by stopped in the middle of the street to observe the spectacle and try to find out what was going on. To add to the drama, two fire trucks were parked on a sidewalk, with an entire brigade reacting to a seeming emergency, which included rescuing people from the windows in a crane. Irritated neighbours out in the cold reacted with protests and placards, reading: ‘Stop Waste’ and ‘Not in our area’.
Media Type	Outdoor/Out of Home
Length	79 seconds
Executive Creative Director	Vincenzo Gasbarro
Executive Creative Director	Luca Scotto di Carlo
Managing Partner	Vincenzo Gasbarro
Managing Partner	Luca Scotto di Carlo
Managing Partner	Head of Digital Design
Project Manager	Marta Pettenuzzo
Social Media Manager	Serena Giovinazzo
Social Media Manager	Martina Fretta
Art Director	Fabio Lettieri
Copywriter	Davide Pasquale
Digital Art Director	Claudio Laragione
Copywriter	Giuseppina Laccarino
Head of Production	Federico Fornasari
Production Company	Utopia
Executive Producer	Francesco di Trani
Production Company Producer	Nicholas Grundy
Production Company Producer	Luigia Sergio
Production Company Producer	Giovanni Lamonaca
Director	Alex Grazioli
Director	Head of Digital Design
Editor	Elia Bersani
Editor	Monica Magnani
Editor	Madlain Sabin
Editor	Luca Cingolani
Photographer	Marco Cremascoli
Post Production	Germano Finco