Title | Raise the Pride |
Agency | Wunderman Thompson Toronto |
Campaign | Raise the Pride |
Advertiser | PFLAG Canada |
Brand | PFLAG Canada |
Date of First Broadcast/Publication | 2015 |
Philosophy | To combat the hate against the LGBTQ community on social media, support group Toronto PFLAG launched #RaiseThePride during World Pride 2014. A physical flag connected to Twitter. Tweet something negative and the flag lowered to half-mast, showing sorrow and loss. But, tweet something positive and the flag rose to the top, high and proud. |
Media Type | Digital |
Chief Creative Officer | Brent Choi |
Executive Creative Director | Ryan Spelliscy |
Creative Director | Patrick Schroen |
Creative Director | Braeden Laverty |
Creative Director | Santiago Fernandez-Concha |
Art Director | Alex Newman |
Art Director | Braeden Laverty |
Copywriter | Santiago Fernandez-Concha |
Programmer | Patrick Schroen |
Producer | Matt Hamilton |
Photographer | Henrieta Haniskova |