Danica Pardo
Danica Pardo
Editor at OPC
Toronto, Canada
TitleSubaru Family Rally
Agency
Campaign Subaru Forester Family Rally
Advertiser Subaru
Brand Subaru Canada
Date of First Broadcast/Publication
Product 2014 Forester
Tagline Confidence in Motion
Story

Buckle up and hold on tight! To demonstrate that the all-new 2014 Subaru Forester puts the sport back in SUV, we created the Forester Family Rally.
In a nutshell, we put families in a Forester on a rally course. Watch all the action at http://www.familyrally.ca 

Philosophy

The latest Subaru campaign ‘rallies’ real families to experience the all-new 2014 Forester through mountainous terrain and rally landscape on a real racetrack. 

Media Type Television & Cinema
Length
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