Joe Dee
Director of Technology at Tribal Toronto
Toronto, Canada
TitleJ-DAR
Agency
Campaign J-DAR
Advertiser Toronto Jewish Film Festival
Brand Toronto Jewish Film Festival
Date of First Broadcast/Publication 2013 / 4
Business Sector Others
Philosophy Canada/Tribal Toronto created a fun online tool called J-DAR that calculates how "Jewish" your favourite Hollywood movies are. When the J-DAR score of your searched movie appears and you learn how "Jewish" it is, the site recommends Toronto Jewish Film Festival movies based on your search, with a direct link to purchase festival tickets.
Problem The Toronto Jewish Film Festival (TJFF) needed to broaden its reach and increase ticket sales. Our challenge was that TJFF was largely perceived to be a religious film festival, featuring movies heavy on Jewish content and light on action, drama, suspense and laughs - a belief that couldn't be further from the truth. We set out to correct this perception by proving to people that while they may not know it, they¹re already fans of movies that feature Jewish contribution.
Media Type Web Site
More Information http://j-dar.ca
Executive Creative Director
Executive Creative Director
Creative Director & Writer
Creative Director & Writer
Creative Director & Art Director
Art Director & Designer
Designer
Developer
Developer
Director of Technology
Information Architect
Information Architect
Digital Production Manager
Digital Production Manager
Account Team - SVP & Managing Director
Account Team - Sr. Account Executive
Strategy
Strategy
Online Analyst
Audio House Keen Music
Agency

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