Title | J-DAR |
Agency |
DDB Canada
|
Campaign |
J-DAR
|
Advertiser |
Toronto Jewish Film Festival
|
Brand |
Toronto Jewish Film Festival
|
Date of First Broadcast/Publication |
2013 / 4
|
Business Sector | Others
|
Philosophy | Canada/Tribal Toronto created a fun online tool called J-DAR that calculates how "Jewish" your favourite Hollywood movies are. When the J-DAR score of your searched movie appears and you learn how "Jewish" it is, the site recommends Toronto Jewish Film Festival movies based on your search, with a direct link to purchase festival tickets. |
Problem | The Toronto Jewish Film Festival (TJFF) needed to broaden its reach and increase ticket sales. Our challenge was that TJFF was largely perceived to be a religious film festival, featuring movies heavy on Jewish content and light on action, drama, suspense and laughs - a belief that couldn't be further from the truth. We set out to correct this perception by proving to people that while they may not know it, they¹re already fans of movies that feature Jewish contribution. |
Media Type |
Web Site
|
More Information | http://j-dar.ca |
Executive Creative Director |
Denise Rossetto
|
Executive Creative Director |
Todd Mackie
|
Creative Director & Writer |
David Horovitch
|
Creative Director & Writer |
David Ross
|
Creative Director & Art Director |
Paul Wallace
|
Art Director & Designer |
Jake Bundock
|
Designer |
Devon Williamson
|
Developer |
Gar Liu
|
Developer |
Brendyn Zachary
|
Director of Technology |
Joe Dee
|
Information Architect |
Dale McRae
|
Information Architect |
Daniel Wiseman
|
Digital Production Manager |
Chris Webden
|
Digital Production Manager |
Cathy Kim
|
Account Team - SVP & Managing Director |
Melanie Johnston
|
Account Team - Sr. Account Executive |
Leigh Farlow
|
Strategy |
Parker Mason
|
Strategy |
Sandra Moretti
|
Online Analyst |
Kevin McHugh
|
Audio House |
Keen Music
|
Agency |
Tribal Toronto
|