Title | Fray Bentos ITV4 Sponsorship idents |
Agency | Hometown London |
Campaign | Fray Bentos ITV4 Sponsorship idents |
Advertiser | Baxters |
Brand | Fray Bentos |
Date of First Broadcast/Publication | 2016 |
Business Sector | Food |
Philosophy | The idents, created by Hometown and directed by Stuart Elliot through Park Village, feature a married couple watching TV. The 10-second spots airing on ITV4, a channel predominantly aimed at a male audience, see the man engrossed in his dinner and television. This blissful moment is interrupted by his wife so, he responds in a tongue-in-cheek way, attempting to return to his programme and pie or pudding as quickly as possible. The line Fray Bentos sponsors compulsive viewing on ITV4 can be seen throughout. |
Media Type | Television |
Length | |
Production Company | Park Village |
Post Production | Framestore |
Creative Director | David Gamble |
Creative Team | Luke Till |
Creative Team | Lawrence Bushell |
Account Director | Bethany Ryan |
Agency Producer | Alison Fraser |
Designer | Shaban Siddiq |
Director | Stuart Elliott |
Producer | Peter Ryan |
Director of Photography (DOP) | Nick Bennett |
Editor | Kevin Chicken |
Music and Sound Design | Guilt Free |