| Title | Mother and Daughter 1 |
| Agency | Gitam BBDO |
| Campaign | Mother and Daughter |
| Advertiser | Israel Cancer Association |
| Brand | Israel Cancer Association |
| Date of First Broadcast/Publication | 2014 / 10 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Tagline | What else do your genes have in store for you? |
| Story | Do you have a family history of breast or ovarian cancer? You can reduce the risk and increase your life chances. |
| Media Type | |
| Executive Creative Director | Shani Gershi |
| Creative Director | Sagi Blumberg |
| Art Director | Tamar Dvir |
| Copywriter | Ran Allon |
| Photographer | Itay Reiss |
| Account Manager | Reut Doron |
| Account Manager | Tal Nir |
| Production Manager | Omer Kandel |
| Producer | Sarit Yechezkel |
More Work
SEE ALLMother and Daughter 2
- BRAND:
- Israel Cancer Association
- AGENCY:
- Gitam BBDO
Cigarette Couch
- BRAND:
- Israel Cancer Association
- AGENCY:
- Gitam BBDO
When You Smoke , Your Baby Smoke
- BRAND:
- Israel Cancer Association
- AGENCY:
- Gitam BBDO