| Title | Crazy driver on a market day |
| Agency | Publicis Conseil |
| Campaign | Crazy driver on a market day |
| Advertiser | AXA |
| Brand | AXA |
| Date of First Broadcast/Publication | 2013 / 4 |
| Business Sector | Insurance |
| Tagline | Nobody wants to pay for bad drivers. AXA rewards good drivers |
| Philosophy | An elderly femaleis is getting out of her parking space. On her way out, she damages many vehicles all around her in front of awed passers-by. And right when you expect it to be over, she knocks over another couple of motorbikes that fall over one by one, domino style, before ending up in a line of market stalls. |
| Media Type | Television & Cinema |
| Length | |
| Creative Director | Véronique Sels |
| Account Manager | Magali Bergeroux |
| Account Manager | Carine Johannes |
| Account Manager | Camille Del Boccio |
| Agency Producer | Pierre Marcus |
| Agency Producer | Armelle Sudron |
| Sound Producer | Olivier Guillou |
| Director | Cecilia Verheyden |
| Production Company | Monodot |
| Producer | Tatiana Pierre |
| Post Production | WAM |
| Marketing Director Brand, Advertising and Customer Experience | Olivier Lecocq |
| Advertising Director | Paul Bennett |
| Information Manager | Cécilia Gomez |
More Work
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- BRAND:
- AXA
- AGENCY:
- Publicis Conseil
Crazy driver on a market day
- BRAND:
- AXA
- AGENCY:
- Publicis Conseil