Brodie McNiell
Online Artist at DDB Canada
Toronto, Canada
TitleContractor
Agency
Campaign Film. It’s what Jews do best.
Advertiser Toronto Jewish Film Festival
Brand Toronto Jewish Film Festival
Date of First Broadcast/Publication 2013 / 4
Business Sector Trade Shows, Events & Festivals
Story The Toronto Jewish Film Festival (TJFF) needed to broaden its reach and increase ticket sales. Our challenge was that TJFF was largely perceived to be a religious film festival, featuring movies heavy on Jewish content and light on action, drama, suspense and laughs - a belief that couldn't be further from the truth. Our goal was to establish the TJFF as a festival with broad appeal, featuring the finest in film. To accomplish this, we playfully reminded people that the Jewish community has a long-standing reputation for making great film. And that’s precisely what the TJFF is all about. Great Film. 
Media Type Television
Length
Colour
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Creative Director
Copywriter
Copywriter
Art Director
Art Director
Agency Producer
Agency Producer
Account Team (SVP, Managing Director)
Account Team (Senior Account Executive)
Strategy
Strategy
Production Company
Director
Producer
Executive Producer
DOP
Post-Production Company
Editor
Executive Producer
Online
Online Producer
Online Artist
Colourist
Audio House Keen Music
Casting

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