St John Ambulance - "Save a Choking Baby"

BBH

BBH London, United Kingdom

Awards

19390

This ad is part of the ACT Responsible Collection

Brand: St John Ambulance
Country: United Kingdom

Advertiser: St John Ambulance

Title	Save a Choking Baby
Agency	BBH
Campaign	The Chokeables
Advertiser	St John Ambulance
Brand	St John Ambulance
Date of First Broadcast/Publication	2015 / 1
Business Sector	Public Safety, Health & Hygiene
Story	In The Chokeables, the celebrities take on the character of animated objects that could potentially choke babies – a small princess toy, a pen lid, a jelly baby and a peanut. They’ve joined together because they’ve had enough and want to show how easy it is to save a choking baby’s life.The film starts with David Mitchell, as a chewed up pen lid, asking for the audience’s attention. A jelly baby – Johnny Vegas – then explains that they’re fed up of real babies choking on innocent objects like them. He then starts struggling for breath and turns blue.Walliams’ lofty princess character shows the correct technique to save the choking jelly baby – up to five back blows, followed by up to five chest thrusts – who coughs out a peanut (voiced by Sir John Hurt), before returning to his normal shade.
Media Type	Television & Cinema
Length	40 seconds
Post Production	Electric Theatre Collective
Sound	750mph
Creative Team	Matt Moreland
Creative Team	Chris Clarke
Creative Team	Rob Ellis
Creative Team	Alex Ball
Creative Director	Matt Doman
Creative Director	Ian Heartfield
Strategy Director	Rowenna Prest
Strategic Business Lead	Paul Matuszczyk
Account Director	Leo Sloley
Agency Producer	Rachel Hough
Production Assistant	Vaia Ikonomou
Director	Si & Ad
Production Company Producer	Dom Thomas
Director of Photography (DOP)	Tristan Oliver
Telecine	Aubrey Woodiwiss
Sound	Sam Ashwell
Media Planner	George Gwilliam
Media Planner	Daniel Denman
Production Company	Academy Films