Ali Griffiths
Other at 18 Feet & Rising Sydney
Sydney, Australia
TitleFalse Hope
Agency
Campaign False Hope
Advertiser MTV EXIT
Brand MTV EXIT
Date of First Broadcast/Publication
Tagline Sometimes hope takes you places you never dreamed.
Story

A young girl somewhere in Asia has been promised a job as a waitress in a foreign country. She has breakfast with her mother on the morning of her departure. The mood is sad but there is also hope and excitement about the young girl’s new

life abroad. She picks up her backpack and hugs her mother to say farewell. The girl opens the front door and walks through it, however it simply leads her straight into another room – a cell in a human trafficking operation. Confused and frightened, the girl is confronted by a strange and intimidating man who takes her passport away and forces her into a world of sex slavery. She is trapped and desperately tries to escape. Her mother breaks down in tears. They are separated by a wall, dividing their two different worlds. 

Philosophy

Instead of creating a traditional advertisement to help fight human trafficking, we wrote an original song and created a music video with a message.

Problem <p>It is estimated there are 20.9 million slaves globally.Despite the large scope of human trafficking, the number of criminal convictions in many countries is still low or non-existent. It is important for everyone to be aware that human trafficking exists and it could be happening right under our noses – it is our responsibility to report it to the authorities if we see something suspicious. We need to encourage people to help spread the message and to learn more about the issue.</p>
Result <p>This music video has a reach of millions of people and empowers youth to educate their friends, family, & communities to look at this issue seriously and encourage them to join the fight against human trafficking.<span> </span></p>
Media Type Television
Length
Soundtrack False Hope by Alex Kavvadias
More Information
Executive Creative Director
Copywriter
Singer
Other
Other
Other
Other
Other
Other
Production Company
Editor
Other
Music
Other
Other
Director of Photography
Other
Other
Other

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