| Title | The New Face of Global |
| Agency | Publicis Sapient |
| Campaign | The New Face of Global |
| Advertiser | Hartford Funds |
| Brand | Hartford Funds |
| Posted | April 2014 |
| Story | In 2013, Hartford Mutual Funds set out to create their own identity and unique brand positioning. They came to us with a simple proposition: “Make us known for our global expertise and products.” They weren’t top of mind among their audience of financial What they needed was a simple, clear message that put a stake in the ground for their position in the global fund category. While many financial services companies feature people in their ads (often stock imagery), we chose to turn that notion on its head. In fact, the currency that “heads up” each ad represents the top holding of that respective fund. The click through rate is up 29% from last year, and the overall engagement is up 24% compared to the previous year. With a click through rate of .18% it is handily beating category benchmarks of .05%. |
| Media Type | Magazine |
| Worldwide Chief Creative Officer | Gaston Legorburu |
| Executive Creative Director | Barry Fiske |
| Creative Director | Alan Pafenbach |
| Associate Creative Director | Jason Huber |
| Art Director | Carlos Pérez |
| Designer | Erika Decker |
| Designer | Carlos Pérez |
| Copywriter | Jason Huber |
| Strategy | Ezra Englebardt |
| Analyst | Chichi Okekek |
| Director Program Management | Amy Snelling |
| Account Director | Francesca Sorrentino |
| Associate Program Management | Rachel Birchler |
| Client Service Director | Anthony DiFranco |
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- BRAND:
- Hartford Funds
- AGENCY:
- Publicis Sapient
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- BRAND:
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- AGENCY:
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