|Title||Instyle Full Page|
|Agency||Partners & Partners|
|Campaign||Instyle Full Page|
|Advertiser||Tommy John Wear|
|Brand||Tommy John Underwear|
|Date of First Broadcast/Publication|
|Tagline||Real, Smart Underwear for Real, Smart Men|
Young Discoverers Club were briefed with 6 days until final materials were due. We concepted, presented, cast, shot, retouched and put in layout a completely new spot with new tagline in that time.
The men's underwear category is bereft with ridiclous poses, lots os oil, and no concept. We wanted to lift the lid on that my pokng fun at pretty much all of the competitors, but with the understanding that women (our audience in InStyle magazine) still liked to look at attractive semi-naked men.
|Problem||<p>Break through the clutter with some intelligence and honesty.</p>|
|Creative Partner||Sam Saunders|
|Art Director||Andrew Tider|
|Agency Producer||Chantille Saunders|
|Retoucher||Donna Mae Vering|