| Title | Straight Outta |
| Agency | R/GA |
| Campaign | Straight Outta |
| Advertiser | Beats Electronics LLC. |
| Brand | Beats By Dr Dre |
| Date of First Broadcast/Publication | 2015 / 8 |
| Business Sector | TV, Hi-Fi, Video, Personal Stereo & Accessories |
| Story | Where did the biggest social media campaign of the year come from? Straight Outta Compton. Based on the realisation that everyone is proud of where they are from, Beats by Dre launched a campaign celebrating every city in the world. Fans created custom memes to rep their hometowns. As big name stars such as JLo, Chris Rock and Jamie Fox joined in, “Straight Outta” became the number one trending topic on Instagram, Twitter and Facebook in less than 24 hours. Brands, global organisations like the UN and even President Obama jumped on board. |
| Media Type | Digital |
| Length | |
| Art Director | Ami Lewis |
| Creative Director | Will Esparza |
| Creative Director | Zach Hilder |
| Creative Director | Jason White |
| Creative Director | Daniel Ilic |
| Designer | Doug Alves |
| Designer | Stanley Chen |
| Designer | Alejandro Larramendi |
| Designer | Natalie Lui |
| Designer | Andy An |
| Designer | Scott Hiers |
| Producer | Tracy Moore |
| Agency Producer | Shane Chastang |
| Agency Producer | Mark Demyanovich |
| Executive Creative Director | Omar Johnson |
| Photographer | Jonathan Mannion |
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