| Title | Could Have Been Worse |
| Agency | TRY/Apt |
| Campaign | Could Have Been Worse |
| Advertiser | Norwegian Association of the Blind |
| Brand | Norwegian Association of the Blind |
| Date of First Broadcast/Publication | 2013 / 4 |
| Product | Admission for guide dogs |
| Business Sector | Racial/Ethnic/Minority/Disability Awareness |
| Tagline | it could have been worse. It's just a horse we want to bring |
| Story | We see different blind persons with their "guide animals". We have switched dogs into all kinds of animals. This leads to many difficult situations, in restaurants, taxis, shops, etc. At the end, we see a blind person with a dog. |
| Philosophy | To show that it could have been worse. A guide dog is not a problem. It´s necessary for the blind. |
| Problem | A lot of taxis, restaurants, shops, etc refuses to allow guide dogs. Even if it is permitted by law |
| Result | To early to say, but a lot of focus already |
| Media Type | Television |
| Length | |
| Copywriter | Øystein Halvorsen |
| Art Director | Karin Lund |
| Director | Magnus Martens |
| Producer | Hugo Føsker |