National Audubon Society - "tweetyourtweet.com"

Goodby Silverstein & Partners

Goodby Silverstein & Partners San Francisco, United States

7777

Title	tweetyourtweet.com
Agency	Goodby Silverstein & Partners
Campaign	tweetyourtweet.com
Advertiser	National Audubon Society
Brand	National Audubon Society
Posted	May 2013
Business Sector	Charities, Foundations, Volunteers
Story	What do you do when The Onion suggests that @BarackObama has called your client “a bunch of pathetic dorks?" Well, after following the fake epic Twitter battle on The Onion between the National Audubon Society, the conservation organization, and Barack Obama we decided to get our client in on the joke. Goodby Silverstein & Partner (GSP), together with Swedish music production company Dinahmoe (who were roused out of bed by GSP at midnight Swedish time), have created tweetyourtweet.com that matches bird chirps to the corresponding tones/letters (a, b, c, d, e, f, g) in your tweets. Suddenly, your tweets are musical.
Media Type	Web Site
More Information	tweetyourtweet.com
Chief Digital Officer	Kalle Hellzen
Executive Producer	Michael Phillips
Lead Developer	Chris Allick
Developer	Scott Shue
Developer	Mike Newell
Developer	Marpi Marcinowski
User Experience	Patrick Wong
Creative Director	Ben Wolan
Copywriter	Roger Baran
Art Director	Sam Luchini
Designer	Pablo Rochat
Creative Team	Ronnie Allman
Music	DinahMoe AB
Sound Production	DinahMoe AB