Franceska Galafti
Creative Director at OgilvyOne Athens
Marousi, Greece
TitleMake the Move
Agency
Campaign Make the Move
Advertiser Lacta
Brand Lacta
Date of First Broadcast/Publication 2015 / 3
Business Sector Food
Tagline Make the Move
Story In 2015, Lacta chocolate wanted to go beyond inspiring young people in Greece to find love and enable them to actually make the move, through the product itself. By introducing Lacta Messages, unique QR codes were printed on every Lacta pack, that people could scan with their mobile phones and hide a message on every chocolate they gave to someone they liked.
Instead of just producing a demo video to explain it all, Lacta created an original web series that captivated and inspired a whole generation... 5 short episodes were released on Facebook in the month leading to Valentine’s day. Audiences were hooked by the cliffhangers at the end of each episode, sharing thousands of comments & likes, reaching 6 million video views in a nation of 4 million Facebook users! 
Media Type Case Study
Length
Executive Creative Director
Creative Director
Art Director
Copywriter
Account Director
Account Manager
Creative technologist
Lead Developer

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