Title | Daily Fun Math |
Agency | GREYgroup Indonesia |
Campaign | Daily Fun Math |
Advertiser | PT KIE Indonesia |
Brand | Kumon |
Date of First Broadcast/Publication | 2012 / 1 |
Business Sector | Colleges, Universities & Education Centers |
Tagline | 2000+12 Calendar |
Story | Background KUMON is the world's largest after-school math enrichment program for kids, with 16 million children enrolled in more than 26.000 KUMON centers in 46 countries, famous for their everyday learning method to optimize children's true potential. Insight Routine can be boring, especially when it comes to education. Challenge How can we introduce the KUMON everyday learning method in a fun and exciting way? Idea We create a daily fun math calendar. Result The calendars were sent out to families with 5-6 year old children living around KUMON's main branches in the city of Jakarta. More parents in each neighborhood come together to register their child. |
Philosophy | See attached presentation board. |
Problem | See attached presentation board. |
Result | See attached presentation board. |
Media Type | Other Collateral |
Soundtrack | None |
More Information | None |
Executive Creative Director | Randy Rinaldi |
Senior Graphic Designer | Irene Saputra |
Graphic Designer | Kevin Reinaldo |
Graphic Designer | Aditya Pratama |
Creative Group Head | Nicholas Kosasih |
Copywriter | Andika Pandjaitan |
Copywriter | Randy Rinaldi |
Production Artist | Budi Tattoo |
Typographer | Irene Saputra |
Typographer | Kevin Reinaldo |
Typographer | Aditya Pratama |
Head of Studio | Sugiono Yopie |
Account Management | Randy Rinaldi |