Samsung - "Pocket Patrol - What is it like to be caught in a rip?"

Leo Burnett Sydney

Leo Burnett Sydney McMahons Point, Australia

Awards

8478

Brand: Samsung
Country: Australia

Advertiser: Samsung

Title	Pocket Patrol - What is it like to be caught in a rip?
Agency	Leo Burnett Sydney
Campaign	#PocketPatrol
Advertiser	Samsung
Brand	Samsung
Date of First Broadcast/Publication	2016 / 10
Business Sector	Mobile Telephones & tablets
Philosophy	In collaboration with Surf Life Saving Australia, Samsung Electronics Australia recently launched and piloted Pocket Patrol^ – an Augmented Reality (AR) mobile app developed with Leo Burnett Sydney, that uses technology to help raise awareness of the number one hazard on our beaches, rips* The pilot program for Pocket Patrol took place from October 22 through to November 13, at selected beaches on the Sunshine Coast in Queensland. The app enables users to visualise identified hazards by using a combination of data that is uploaded by the on-duty lifeguards and surf lifesavers as well as AR, GPS, Compass, Gyroscope and image recognition.Pocket Patrol is a Launching People initiative, Samsung’s global brand campaign that started in 2013 to help consumers unleash their potential and create meaningful change through the use of Samsung technology.
Media Type	Web Film
Length	127 seconds
Executive Creative Director	Grant McAloon
Executive Creative Director	Vince Lagana
Executive Producer	Laurent Marcus
Planning Director	Graham Alvarez
Director	Dave Klaiber
Executive Producer	Susannah Phillips
Production Company	Rapid Films
Editor	Dan White
Audio House	Sonar Sydney
Account Executive	Erin Price
Business Director	Carla Webb
Head of Product	Matt Willis
Head of Print	Adrian Jung
Creative Group	Iggy Rodriguez