|Agency||Saatchi & Saatchi|
|Advertiser||TED Conferences, LLC|
|Date of First Broadcast/Publication|
In what has rapidly become one of the most endearing moments of TEDx Sydney 2013, a charming short film by Saatchi & Saatchi Sydney and Heckler, The First Taste, has stolen the hearts and palates of the event attendees as well as a wider digital audience.
Designed as an interstitial mind cleanser, a conference sorbet if you will, the two and a half minute film, one of several deployed during the program, depicts a group of young children tasting for the first time an unusual food – gherkins, Vegemite, anchovies etc. The film has already gained international media attention, and been featured on Good Morning America and ABC News.
|Creative Director||Matt Gilmour|
|Executive Producer||Will Alexander|
|Executive Creative Director||Damon Stapleton|
|Agency Producer||Llew Griffiths|
|Production Company Producer||Bonnie Law|
|Director of Photography||Hugh Miller|
|Production Manager||Louisa Eagleton|
|Line Producer||Harry Milas|