| Title | Tribe |
| Agency | BBH |
| Campaign | First Impressions Count |
| Advertiser | Unilever |
| Brand | Axe |
| Date of First Broadcast/Publication | 2013 / 5 |
| Business Sector | Cosmetics, Beauty Products & Perfumes |
| Media Type | Television & Cinema |
| Length | |
| Production Company | Outsider |
| Creative Team | Matt Fitch |
| Creative Team | Mark Lewis |
| Creative Team | Harry Orton |
| Creative Team | Robin Warman |
| Creative Director | David Kolbusz |
| Producer | Charlie Dodd |
| Strategic Business Lead: | Ngaio Pardon |
| Strategy Director: | Dan Hauck |
| Strategic Planner | Tim Jones |
| Team Director | Heather Cuss |
| Team Manager | Cressida Holmes Smith |
| Director | Harold Einstein |
| Executive Producer | Eric Liney |
| Producer | Jon Stopp |
| Producer | Richard Packer |
| Director of Photography (DOP) | Danny Cohen |
| Post Production | The Mill London |
| Editor | The Mill London |