Matt Cramp
Group Creative Director at Leo Burnett
Greater Chicago Area, United States
TitleUncomfortable LIVE Football stunt
Agency
Campaign Cerato - Never an uncomfortable moment
Advertiser Kia Motors
Brand Kia
Date of First Broadcast/Publication 2013 / 5
Product Cerato
Business Sector Compact & Small Cars
Tagline With so many Features, ther's never an uncomfortable moment in the all new Cerato.
Story Kia Australia and Innocean have taken their Cerato ‘never an uncomfortable moment’ theme and created the campaigns first live stunt. The stunt took place in front of 30,000 footy fans at the Essendon - Greater Western Sydney AFL match on May 4th. This follows on from their earlier TVC launch which can be viewed here: http://www.bestadsontv.com/ad/53557/Kia-Phone-Call http://www.bestadsontv.com/ad/53558/Kia-Lisa http://www.bestadsontv.com/ad/53559/Kia-Proposal 
Media Type Outdoor/Out of Home
Length
Soundtrack Natural SFX
More Information https://www.youtube.com/watch?v=-c_3bv5qZv8
Production Company
Creative Director
Copywriter
Art Director
Agency Producer
Strategic Planner
Group Account Director
Senior Business Director
Production Company Producer
Executive Producer
DOP
Editor
Director

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