Title | Uncomfortable LIVE Football stunt |
Agency | Innocean Australia |
Campaign | Cerato - Never an uncomfortable moment |
Advertiser | Kia Motors |
Brand | Kia |
Date of First Broadcast/Publication | 2013 / 5 |
Product | Cerato |
Business Sector | Compact & Small Cars |
Tagline | With so many Features, ther's never an uncomfortable moment in the all new Cerato. |
Story | Kia Australia and Innocean have taken their Cerato ‘never an uncomfortable moment’ theme and created the campaigns first live stunt. The stunt took place in front of 30,000 footy fans at the Essendon - Greater Western Sydney AFL match on May 4th. This follows on from their earlier TVC launch which can be viewed here: http://www.bestadsontv.com/ad/53557/Kia-Phone-Call http://www.bestadsontv.com/ad/53558/Kia-Lisa http://www.bestadsontv.com/ad/53559/Kia-Proposal |
Media Type | Outdoor/Out of Home |
Length | |
Soundtrack | Natural SFX |
More Information | https://www.youtube.com/watch?v=-c_3bv5qZv8 |
Production Company | Photoplay Films |
Creative Director | Scott Lambert |
Copywriter | Matt Cramp |
Art Director | Rua Perston |
Agency Producer | Tania Templeton |
Strategic Planner | Kathy O'Connor |
Group Account Director | Simon Hornery |
Senior Business Director | Janine Allan |
Production Company Producer | Belinda Dean |
Executive Producer | Oliver Lawrance |
DOP | Ross Giardina |
Editor | Tom Oakes |
Director | Tom Oakes |