Paul Butt
Designer at T&Pm
London, United Kingdom
TitleBig Awards - Distance
Agency
Campaign The Campaign Big Awards 2013
Advertiser Haymarket Publishing
Brand Campaign Magazine
Date of First Broadcast/Publication 2013 / 6
Business Sector Media, Publishing & Production
Philosophy The Campaign Big Awards rewards the best of British advertising. This series of ads promotes entry to the 2013 awards, and is targeted at ad agencies throughout Britain. It features a detailed statistical breakdown of last year’s winners, by age, size of agency, and distance from the stage at last year’s ceremony.The approach combined the beauty and intricacy of infographics, with topics that were intended to get the industry talking. From the relationship between size and creativity, to the average age of different creative departments, to the relationship between success and table placement at last year’s awards.Information was painstakingly gathered from a number of sources, and then translated into design. 
Media Type Print
Executive Creative Director
Art Director
Copywriter
Designer
Designer
Designer
Designer

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