Natalia is the Head of BBDO Moscow Strategic Planning department which is the largest in Russia. Natalia’s key focus is campaign effectiveness which resulted in BBDO becoming the first in history ‘Effie Agency of Year” in Russia.
Natalia started working in advertising at the end of the 90s and was a witness of major transformation that global brands went through – from inaccessible icons to desired and indispensable part of people’s daily lives.
Currently Natalia’s teams are engaged both into localising major global campaigns and working as strategic hub that creates the campaigns that travel beyond the borders of Russia.
Natalia believes that a strategist can advance professionally only if he or she looks outside the industry. Among her inspiration sources there are psychology, biology, politics, fashion and literature
In her out-of-work life Natalia is a curious traveller and an aspiring swimmer (top 10 in her group at Bosphorus CrossContinental Swim 2016).