Natalia Chuich

Natalia Chuich

Head of Strategy at BBDO

Moscow, Russia


Natalia is the Head of BBDO Moscow Strategic Planning department which is the largest in Russia. Natalia’s key focus is campaign effectiveness which resulted in BBDO becoming the first in history ‘Effie Agency of Year” in Russia.

Natalia started working in advertising at the end of the 90s and was a witness of major transformation that global brands went through – from inaccessible icons to desired and indispensable part of people’s daily lives.

Currently Natalia’s teams are engaged both into localising major global campaigns and working as strategic hub that creates the campaigns that travel beyond the borders of Russia.

Natalia believes that a strategist can advance professionally only if he or she looks outside the industry. Among her inspiration sources there are psychology, biology, politics, fashion and literature
In her out-of-work life Natalia is a curious traveller and an aspiring swimmer (top 10 in her group at Bosphorus CrossContinental Swim 2016).

Sector Experience

People I worked with

Nikolay Megvelidze
Chief Creative Officer
BBDO Russia Group
Evgeniy Shinyaev
Creative Director
The 23
Mikhail Tkachenko
Art Director
Leo Burnett
Vasil Akulov
BBDO Russia Group
Konstantin Usatov
BBDO Russia Group


Strategic Planning Director

BBDO Russia Group
Moscow, Russia
2006 - Present (11 years 4 months)



2000 - 2003 (3 years)

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