| Title | The Donor Cable |
| Agency | Leo Burnett Tailor Made |
| Campaign | The Donor Cable |
| Brand | Clube SangueBom |
| Date of First Broadcast/Publication | 2013 |
| Business Sector | Charities, Foundations, Volunteers |
| Media Type | Case Study |
| Length | |
| Executive Creative Director | GUILHERME JAHARA |
| Creative Director | Rodrigo Jatene |
| Art Director | Márcio Bento |
| Art Director | Marcelo Bruzzesi |
| Copywriter | Fernando Calvache |
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