Fiat - "Safety Wi-Fi"

Leo Burnett Tailor Made

Leo Burnett Tailor Made São Paulo, Brazil

Awards

19395

This ad is part of the ACT Responsible Collection

Brand: Fiat
Country: Brazil

Advertiser: Fiat

Title	Safety Wi-Fi
Agency	Leo Burnett Tailor Made
Campaign	Safety Wi-Fi
Advertiser	Fiat
Brand	Fiat
Date of First Broadcast/Publication	2015 / 5
Business Sector	Others
Story	Psychologists say that the best way to change someone’s behavior is by either giving them some form of punishment or a reward. We chose the latter. And so we installed a system that offers free Wi-Fi in Fiat taxicabs. But with one slight catch: the Wi-Fi only worked if the passengers had their seatbelt buckled up. The communication inside those taxicabs explained how the system worked and also the importance of wearing seatbelts in the back seat. The Case study titled Safety Wi Fi was done by Leo Burnett Tailor Made Sao Paulo advertising agency for brand: Fiat in Brazil. It was released in the May 2015.
Media Type	Case Study
Length	113 seconds
Market	Brazil
Account Manager	Cíntia Mourão
Account Manager	Eduardo Crepaldi
Account Manager	Caio Perez
Creative Director	Eduardo Battiston
Planning Team	Tiago Lara
Planning Team	Rafael Camilo
Planning Team	Marco Farah
Executive Creative Director	Marcelo Reis
Creative Director	Márcio Juniot
Creative Director	Pedro Utzeri
Art Director	Vitor Menezes
Graphic Producer	Zezinho Lima
Graphic Producer	Rodrigo Lima
Graphic Producer	Ricardo Sotelo
Graphic Producer	Rosilene Ribeiro
Copywriter	Alexandre Freire
MOTION DESIGN	Christian Balzano
Media Manager	Fernando Salles
Media Manager	Daniela Franco
Media Manager	Paulo Pereira
Media Manager	Fernando Bombonatti
Media Manager	Nathalia Si
Chief Creative Officer	Fred Saldanha
Art Director	Maicon Pinheiro
Creative Director	Marcelo Bruzzesi
Editor	Paulo Staliano
Copywriter	Pedro Furtado
Sound Production	Wilson Simoninha
Sound Production	Jair Oliveira
Sound Production	Rodrigo Monteiro
Sound Production	Pedro Caldas
Sound Production	Dionisio Dazul