Hertz - "Cleaned Out "

adam&eveDDB

adam&eveDDB London, United Kingdom

Awards

16079

Brand: Hertz
Country: United Kingdom

Advertiser: Hertz

Title	Cleaned Out
Agency	adam&eveDDB
Campaign	Cleaned Out
Advertiser	Hertz
Brand	Hertz
Date of First Broadcast/Publication	2015 / 4
Business Sector	Automotive Accessories & Services
Tagline	You can take everything with Hertz Van Rental
Story	The ad opens on a tearful mother and father saying goodbye to their son as he gets in a Hertz van, presumably headed for college. When they go back inside, however, they gradually realize that their son has taken the kettle, the microwave, the television and pretty much everything else he could grab. It’s a funny way to deliver the “You can take everything with Hertz Van Rental” message that functions as the tagline. The pacing for the spot, directed by Guy Shelmerdine, is key, with the first sign that everything isn’t right coming when the mother goes to hang her coat up and it falls to the floor (as the son has taken the coathanger) and gradually building from there until the father wonders what exactly the son wants his grow bags for. It’s not easy to make an ad for a van rental entertaining or memorable, but Adam & Eve DDB manage to pull it off here.
Media Type	Television
Length	66 seconds
Sound	String and Tins
Chief Creative Officer	Ben Priest
Account Director	Emma Abrahams
Account Planner	David Mortimer
Executive Creative Director	Richard Brim
Executive Creative Director	Ben Tollett
Creative Director	Matt Woolner
Creative Director	Steve Wioland
Creative Team	Frances Leach
Creative Team	Christopher Bowsher
Agency Producer	Richard Adkins
Director	Guy Shelmerdine
Director of Photography (DOP)	Rob Hardy
Editor	Andy McGraw
Editing Company	Stitch
Post Production	MPC
Production Manager	Fiona Martin
Producer	Molly Pope
Sound Designer	Andy Stewart