Luis Miguel Ortiz
Luis Miguel Ortiz
Account Executive at Saatchi & Saatchi Colombia
Bogota, Colombia
TitleTraffic Police
Agency
Campaign Traffic Police
Advertiser Cadbury plc
Brand Trident Total
Date of First Broadcast/Publication
Tagline One Smile Leads To Another
Story

Don’t you just hate it when a police officer strides over to your car, and you know that they are going to reprimand you for your terrible driving skills.  In this witty ad for Triden Total Gum, a woman has had some difficulty parking her car, but after flashing a winning smile at the approaching traffic police officer, he succumbs to the power of her pearly white grin and lets her off. 

Philosophy

One Smile Leads to Another.

Media Type Television
Length
Executive Creative Director
Creative Director
Creative Director
Director
Music
Account Director
Account Executive
Copywriter
Art Director
Production Company Los Notarios
Producer
Production Manager
Post Production Dr. Pepe


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