Kanakasai Chatchawarn
Retoucher at Ogilvy & Mather (Vietnam) Ltd.
Ho Chi Minh City, Vietnam
TitleRhino-Horn
Agency
Campaign Rhino
Advertiser WWF
Brand WWF Greater Mekong
Date of First Broadcast/Publication 2013 / 3
Business Sector Environmental & Animal Issues
Tagline Rhino horn is made of exactly the same stuff as human toenails, still want some?
Story Demand for rhino horn in Vietnam contributes to poaching and rhino deaths in South Africa. This campaign aims to change attitudes by likening consumption of rhino horn to eating people's fingernails. Ads appeared on Facebook, in print, TV and outdoor with donated free media space, as well as being disseminated through the internal communication networks of corporations, NGOs and universities. Result:2.2m people reached on Facebook, over 43,000 likes on the first image released and the number of fans on the WWF Vietnam Facebook page increased from 1,000 to almost 17,000.
Media Type Print
Executive Creative Director
Art Director
Art Director
Copywriter
Copywriter
Photographer
Producer
Retoucher
Retoucher
Account Executive
Account Director
Group Account Director

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