Marie-Astrid Nett
Marie-Astrid Nett
Art Director at Heye GmbH
Munich, Germany
TitleOnce in a hundred years - Dresden
Agency
Campaign Once in a hundred years
Advertiser Aktion Deutschland Hilft
Brand Aktion Deutschland Hilft
Date of First Broadcast/Publication
Tagline Experience history on the waterfront of the Elbe. The water is gone, but the damages remain.
Story

In 2013, Germany was affected by the alleged „once in a hundred years“ flood. To create awareness for all the persons affected we created an ambient campaign in cities, which weren’t affected. We simply ruined tourism placards with the suggestion of the damage caused by the floods. Concerned people could donate via SMS. Aktion Deutschland hilft is a fundraising organization for the victims of the floods. 

Media Type Outdoor/Out of Home
Creative Director
Art Director
Art Director
Copywriter
Copywriter
Photographer

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