| Title | Once in a hundred years - Regensburg |
| Agency | Heye GmbH |
| Campaign | Once in a hundred years |
| Advertiser | Aktion Deutschland Hilft |
| Brand | Aktion Deutschland Hilft |
| Date of First Broadcast/Publication | 2013 / 6 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Tagline | Unique impressions alongside the Donau. The water is gone, but the damages remain. |
| Story | In 2013, Germany was affected by the alleged „once in a hundred years“ flood. To create awareness for all the persons affected we created an ambient campaign in cities, which weren’t affected. We simply ruined tourism placards with the suggestion of the damage caused by the floods. Concerned people could donate via SMS. Aktion Deutschland hilft is a fundraising organization for the victims of the floods. |
| Media Type | Outdoor/Out of Home |
| Creative Director | Željko Pezely |
| Art Director | Marie-Astrid Nett |
| Art Director | Katharina Hanglberger |
| Copywriter | Tobias Schwarz |
| Copywriter | Niklas Prusseit |
| Photographer | Getty Images |
More Work
SEE ALLOnce in a hundred years - Passau
- BRAND:
- Aktion Deutschland Hilft
- AGENCY:
- Heye GmbH
Once in a hundred years - Dresden
- BRAND:
- Aktion Deutschland Hilft
- AGENCY:
- Heye GmbH