| Title | DESIGNATED DRIVER |
| Agency | adam&eveDDB |
| Campaign | Designated Driver |
| Advertiser | The AA |
| Brand | The AA |
| Date of First Broadcast/Publication | 2017 / 3 |
| Business Sector | Road Safety |
| Story | The commercial highlights the underrated danger of texting whilst driving with a narrative that follows a couple leaving a nightclub: the woman, who is the designated driver for her intoxicated boyfriend, starts to reply to a text as they start their journey. The boyfriend notices and suggests they swap places, in a move that makes a bold statement on the dangers of using a mobile phone whilst driving. |
| Media Type | Web Film |
| Length | |
| Post Production | Framestore |
| Audio Post Production | 750mph |
| Advertising Manager | Edmund King |
| Chief Creative Officer | Richard Brim |
| Executive Creative Director | Ben Tollett |
| Copywriter | Alex Lucas |
| Art Director | Jon Farley |
| Chief Strategy Officer | David Golding |
| Account Planner | Nick Hirst |
| Account Director | Chloe Harding |
| Agency Producer | Lucie Georgeson |
| Media Agency | Carat UK |
| Production Company | Outsider |
| Director | James Rouse |
| Production Company Producer | Benji Howell |
| Director of Photography (DOP) | Alex Melman |
| Editor | Bill Smedley |
| Editing Company | Work Editorial |
| Audio Post Production | Sam Ashwell |
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